They say that writing is easy; just open a vein. Michelle Sassa couldn’t agree more. These days, everyone who blogs, tweets and freelances thinks they’re a writer. But in a world of increasing content and shrinking attention spans, Michelle’s knack is in knowing what not to say. She likes it short, sweet, and dead-on, like a bullet to your brain.

As the creative director and freelance writer behind michelle sassa, ink, Michelle spends hours thinking before writing a single word. Whether she’s dreaming up a buzz-worthy ad campaign, finding the juiciest hook for a press release, or crafting a piece that telepathically connects with its reader, Michelle’s focus is on uncovering the big idea and picking words that pack a punch.

Before moving her career into the cloud 6 years ago, Michelle spent 14 years at creatively driven NYC advertising agencies, most recently as Associate Creative Director and Copywriter at Berlin Cameron & Partners. There, she helped reinvent Coca-Cola and did acclaimed work for Reebok, the Ad Council, Tastykake and Advertising Age, among others. She got her start in the Account Management department of McCann-Erickson, where, by day she learned strategy and marketing from group heads on Bacardi, Johnson & Johnson, Black & Decker, and Coke. By night, she cultivated her creativity at the School of Visual Arts.

Michelle earned a Masters in Copywriting from Portfolio Center, has won awards like The One Show and Andy’s, was featured on Entertainment Weekly, and other feats her kids could care less about. She is a mom of 3 (including twins!), an avid soccer player, and a wanna-be graphic designer. She loves giving advice and solving problems, so if you have an assignment that needs to be cracked, give her a shout. She’d be glad to open a vein or two.

michelle sassa, freelance writer
michelle sassa, ink
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©2013 Michelle Sassa

michelle sassa, ink delivers award-winning copywriting and dead-on problem solving for advertising, public relations, and marketing. Freelance writer Michelle Sassa brings big brand thinking to any size project, for clients from Aberdeen NJ, to New York City and anywhere in the Cloud. Need an attention getting ad campaign, press release, website content, or creative copywriting? Welcome to michelle sassa, ink.

Read Michelle’s column on Patch.comhttp://www.thefemininemystake.comshapeimage_6_link_0