Best Spots of the Year: Coca-Cola “Care Package”

Adweek Best Spots of the Year – 2003

Coca-Cola | “Care Package”
Berlin Cameron/Red Cell/New York

Is there anybody out there who hasn’t stolen the food and beverage of his or her college roommate? It’s a rite of passage and a life lesson. The best part of this spot: Tito’s anger after discovering the treachery.

  • Creative Director: Jason Peterson
  • Associate CD/Copywriter: Michelle Novella Sassa
  • Art Director: Matt Murphy
  • Agency Producer: Dane Johnson
  • Production Company: Partizan
  • Director: Traktor
  • Director of Photography: Joaquin Baca-Asay
  • Editor: Jim Ulbrich/Day for Night Editorial
  • Sound Designer: Scott Persson/Headroom
  • Principal Talent: Damien Johnson, Brahman Turner