What we did
Branded Web Content
Luxury bag maker Ghurka wanted aspirational stories infused with the brands’ positioning of “Life as Adventure” to attract prospective customers. Their goal? To make people lust for these once-in-a-lifetime experiences, develop brand affinity, sign up for ongoing delivery of their blog, and ultimately convert into Ghurka customers. Michelle crafted a breezy, energetic tone for their blog that makes its readers want more. So far, the Burning Man story has generated the most traction of all the stories on the Ghurka website.