Brand voice & taglines

Mission statement

CLIENT

Harper’s Bazaar

What we did

Brand Voice & Taglines
Mission Statement

Overview

The iconic fashion magazine’s new editor wanted to propel the Harper’s brand into the future without forgetting its past. Michelle brought clarity to their go-forward positioning, creating a tagline that stylishly summed up HB’s brand DNA, plus an updated mission statement that was aspirational, authentic, and totally ownable.