Run For Life Campaign

Branding / TV

Run For Life

TV

Youth PSA

Branding / Content / Print

Print

TV

Days Run

Web/Content

CLIENT

New York Road Runners

What we did

Branding
Collateral
Print
TV
Web/Content

Overview

Like the starting horn at a race, NYRR wanted to be the “Go!” that gets people running, not just in its famed New York City Marathon, but everyday for a healthier life. Michelle Sassa wrote a manifesto that became the brand’s rallying cry and extended this message to TV, print and NYRR’s revamped website, creating a platform that champion’s the benefits of running and motivates people young and old to start moving and never stop.