Run for Life Campaign
Branding / TV
Run for Life
TV
Youth PSA
Branding / Content / Print
TV
Days Run
Branding / Content / Print
The Client
New York Road Runners
What We Did
Branding
Collateral
Print
TV
Web/Content
Collateral
TV
Web/Content
The Overview
Like the starting horn at a race, NYRR wanted to be the “Go!” that gets people running, not just in its famed New York City Marathon, but everyday for a healthier life. As a contract copywriter for Doublespace, I wrote a manifesto that became the brand’s rallying cry and extended this message to TV, print and NYRR’s revamped website, creating a platform that champion’s the benefits of running and motivates people young and old to start moving and never stop.