New York Road Runners Rebranding

Brand voice & taglines

Mission statement


Brand voice & taglines

Run for Life


New York Road Runners

What we did

Brand Voice & Taglines
Mission Statement


The world’s premier running organization–and creators of the New York City Marathon–needed a motivating, positive voice to bring their new branding to life. Michelle crafted words and a tone that express the power of running to transform people’s lives, penning New York Road Runners rallying Manifesto, their inspiring Annual Update, compelling web content and other brand messages that really got the reinvigorated NYRR brand up and running.