New York Road Runners Rebranding
New York Road Runners
What we did
Brand Voice & Taglines
The world’s premier running organization–and creators of the New York City Marathon–needed a motivating, positive voice to bring their new branding to life. Michelle crafted words and a tone that express the power of running to transform people’s lives, penning New York Road Runners rallying Manifesto, their inspiring Annual Update, compelling web content and other brand messages that really got the reinvigorated NYRR brand up and running.