Brand Positioning & Messaging

Brand Story

CLIENT

RELLERY

What we did

Brand Voice & Tagline
Mission Statement
Positioning & Brand Story
Product & Packaging Copy

Overview

Michelle helped jewelry upstart Rellery create and position their brand from scratch, penning their tagline, brand strategy and story, product descriptions, web and packaging copy,  and their fun, whimsical tone of voice—including Rellery’s own made-up words.

Rellery “Vocabulary”

Web/Content

What we did

Web/Content

Overview

Product & Packaging Copy