Brand Story
Instagram Posts
Rellery “Vocabulary”
Products & Packaging Copy
The Client
Rellery
What We Did
Brand Voice & Tagline
Mission Statement
Positioning & Brand Story
Product & Packaging Copy
Social Media Campaigns
Mission Statement
Positioning & Brand Story
Product & Packaging Copy
Social Media Campaigns
The Overview
Michelle helped jewelry upstart Rellery create and position their brand from scratch, penning their tagline, brand strategy and story, product descriptions, web and packaging copy, and their fun, whimsical tone of voice—including Rellery’s own made-up words.